Town Hall New Mover Marketing
One of the challenges EVERY business owner faces on a regular basis is finding new customers. Marketing to New Movers is the one way to guarantee you will drive new business. Our format is unique because we market to those moving into an area from a longer distance away – so they truly need help getting acquainted to the area.
Here are a few reasons they are worth marketing to:
New Movers:
- Represent 20% of the population – 1 in 5 American’s relocate annually
- Are optimistic, credit-worthy and powerful spenders in good or bad economic times
- Are 5 X more likely to become loyal customers
- Spend 60% more in their first year of residency than in any other year
- Have no existing buying loyalties in their new community and are seeking information for products and services they need
- Establish an average of 71 new business relationships within 3 months of their move
- Can offset predictable customer erosion rate of 20% annually
Two options to choose From:
- Welcome Kit – an oversized envelope mailed monthly to all new movers moving into
Your neighborhood for the 1st time - Mega Card – a Jumbo Oversized envelope allowing you mail your own piece.
This also allows you to fine tune the demographics you want to mail to.
Our Flagship – Town Hall Welcome Kit
Our Welcome Kit includes an envelope, Local guide & sponsor inserts
Our Envelope
Inside The Envelope – Local Guides
The Local Guide is a welcomed resource for new residents. Municipal, Emergency, and local park information provide real value.
The inclusion of our Town Hall Guide reflects well and builds goodwill for all of our participant sponsors.
Inside The Envelope – Sponsor Ads
Our unique format allow for 100% customization and grabs the attention of the new movers.
Detachable Gift Cards have a 30%+ higher redemption rate!
Our goal is to keep the content clean and easy to read. The new mover can visit you and your website for your entire story.
Pick & choose the zips you want to market For zips, counts and rates, click here
Mail on your own with our Mega Card (Jumbo 6 x 11 Post Card)
Sponsor MEGA CARDS are Full color and visually appealing!
Our unique format allow for customization and grabs the attention of the new movers.
Detachable Gift Cards have a 30%+ higher redemption rate!
Our goal is to keep the content clean and easy to read. The new mover can visit you and your website for your entire story.
We have 3 Different audiences to Target with the MEGA CARD:
New Mover: Same list as the Town Hall Envelope.
New Homeowner (SFDU): Same list as Town Hall Envelope – just eliminating the renters
Pre-New Mover: We target those that are in the process of moving. An entirely different list and we target those that have confirmed Warrant Deeds with in the last 5 days, Homes that are in escrow & New Construction (triggered by new postal addresses).
We can mail to ANY zip code – call for counts and costs
Ready to become a sponsor?
Don’t forget – we are exclusive and only allow one business per industry per zip!